Margo Bartsch, founder since 2004 mbartsch@collegeessaycoach.com 802-985-3770

Margo Bartsch founded College Essay Coach in 2004 to apply her marketing and brand development expertise in assisting students develop exceptional college application essays and prepare for the SAT and ACT essay sections. Margo's writing philosophy is that the story must have a compelling theme and organizational structure, whether in marketing or in essay writing. People remember how a story makes them feel, even beyond what is said. This big idea differentiates the student (or brand) and connects with the reader (or consumer). She works one-on-one with students either at her office in the Shelburne Creamery or on conference calls with out-of-state clients. 

During this past 2013-14 college application season, 100% of Margo's students were accepted to at least one of their top choices including top-ranked Harvard, Wake Forest, Tufts, McGill, Carnegie Mellon, Tulane, Skidmore, Middlebury, Davidson, and Carleton. In addition, one of her student's was recognized as a U.S. Presidential Scholar Semi-Finalist as one of seven outstanding Vermont students. Overall, her group of students received more than $1.2 million in merit awards.  The Chronicle of Higher Education profiled College Essay Coach in the April 27, 2007 special issue of  Admissions and Financial Aid.

Margo has extensive experience as both a marketing professional and as a college educator. Margo will be a visiting professor at Middlebury College for the 2015 January Term (J-Term), where she will develop a marketing case-study course with a local client for students to compete on teams with a real-world branding challenge.  In addition, this is Margo's eleventh year as an Adjunct Professor at Champlain College teaching in the Robert Stiller School of Business in Burlington, VT.  She teaches four classes:  advertising (MKT-130), marketing (MKT-110), brand management (MKT-330), and Integrated Marketing Communications (MKT-440). In 2014, she was awarded the Champlain College Francine Page Adjunct Teaching Excellence Award.  Margo's teaching method is to develop original case-studies to bring marketing concepts and client interaction to life in the classroom.  She has partnered with local Vermont companies including Fiddelhead Brewery in Shelburne, Shelburne Farms in Shelburne, dealer.com in Burlington, and Folino's Pizza in Shelburne. In addition, Margo has helped to spearhead the Sarah Ramsey Strong Scholarship at Champlain College to award top marketing students the opportunity to pursue international advertising programs and internships abroad.

As a marketer, Margo's career spans 20 years in New York, Connecticut, Washington, D.C., and Vermont, including working with global corporations, small businesses, local businesses with a focus on social responsibility marketing, and with start-up entrepreneurs. Her corporate experience focuses on the technology industry and with international marketing campaigns.

 

Margo has held high-level positions, including Chief Marketing Officer at Iris Wireless text messaging in Greenwich, CT; Vice President of Marketing Communications, Advertising and Public Relations at Prodigy Internet in White Plains, NY; Senior Manager at MCI (prior to the merger with WorldCom) in Arlington VA in international marketing and specialty brandsmarketing on the popular brands of Friends & Family Worldwide and the launch of 10-10-321, and at AT&T in Basking Ridge, NJ in international marketing on Reach Out World calling plan.

Currently, Margo provides marketing consulting services in the fields of: advertising, direct marketing, website design, brand development, strategic planning, international marketing, market research and analysis, product launch introductions, sales strategies, internal communications, executive presentations, and business plan development.  Also, Margo actively participates within the local community to encourage students to consider studying within the field of business and marketing.  Since 2012, she serves as a judging panelist for the Champlain Valley Union High School Graduation Challenge for students' year-end business presentations. Her comments highlight the potential to expand ideas from good to great!

Margo graduated from Northwestern University in Evanston, IL, where she earned her B.A. in economics and her M.S.J from the Medill School of Journalism with a concentration in international advertising. Margo was recognized as a Northwestern Luminary in January, 2008.  Margo has won national awards for her work in international advertising.  In 1995, she was awarded the Silver Effie for integrated advertising campaigns from the American Marketing Association (AMA) and an Echo Leader Award from the Direct Marketing Association (DMA). Margo has worked in Japan and has extensive travel experience throughout Asia, the South Pacific, Mexico, South America, the Middle East, Africa, and Europe.

Margo resides with her husband and daughter in Shelburne, VT. Her office is conveniently located in the Shelburne Creamery. She can be reached at (802) 985-3770.




  •  Amherst College
  •  Bentley University
  •  Boston University (communications)
  •  Brown University (engineering)
  •  Bucknell University
  •  Carlton College
  • Case Western Reserve University (engineering)
  •  Champlain College
  •  Colorado College
  •  Dartmouth College
  •  Denison University
  •  Dickinson College
  •  Drexel University (business administration, music production,film and video program, liberal arts)
  •  Elon University
  •  Fairfield University
  •  Florida State University
  •  Fordham University (business)
  •  Franklin and Marshall College
  •  Georgetown University
  •  Georgia Institute of Technology
  •  Harvard University
  •  Hofstra University
  •  Indiana University (Kelly School of Business)
  •  Ithaca College
  •  Loyola Marymount University
  •  Loyola University (Chicago)
  •  Marymount Manhattan College 
  • McGill University (Montreal, Canada)
  • Miami University--Oxford, Ohio (Miami of Ohio)
  • Middlebury College
  •  New York University
  •  Northwestern University (engineering)
  • North Carolina State University--Raleigh
  •  Oglethorpe University
  •  Ohio Wesleyan University
  •  Penn State University
  •  Providence College
  •  Purdue University (engineering)
  •  Quinnipac University
  •  Rensselear Polytechnic Institute
  •  Rhodes College
  •  Roger Williams University
  •  Rose-Hulman Institute of     Technology
  •  Saint Lawrence University
  •  Seattle University
  •  Stetson University
  •  St. Michael's College
  •  Suffolk University
  •  Temple University
  •  Towson University
  •  Tufts University (engineering)
  •  Tulane Unversity
  •  Union College 
  • University of Arizona (business administration)
  •  University of Charleston
  • University of Connecticut (honors college and liberal arts)
  •  University of Denver
  •  University of King's College (Nova Scotia, Canada)
  •  University of Maryland
  •  University of Massachusetts - Amherst (honors college, liberal arts, engineering)
  •  University of Michigan, Ann Arbor
  •  University of New England (Maine)
  •  University of New Hampshire (liberal arts, engineering, animal science)
  • University of North Carolina, Chapel Hill
  •  University of North Carolina, Wilmington
  •  University of Notre Dame
  •  University of San Diego
  •  University of Tampa
  •  University of Vermont (honors college, engineering, business administration, liberal arts)
  •  Vanderbilt University
  •  Wake Forest University
  •  Washington University in St. Louis

  •  American University
  •  Arizona State University
  •  Babson College
  •  Bates College
  •  Boston College (liberal arts, Carroll School of Management/transfer)
  •  Boston University (Presidential Scholarship, liberal arts, dental school)
  •  Carnegie Mellon University
  •  Champlain College
  •  Clemson University (engineering)
  •  Colby-Sawyer College
  •  Colby College
  •  College of Charleston, SC
  •  Colgate University
  •  Columbia University
  •  Cornell University (engineering)
  •  Davidson College
  •  Dickinson College 
  •  Duke University
  •  Elon University
  •  Furman University
  •  Franklin Pierce University
  •  Franklin W. Olin College of Engineering (Olin College)
  • George Washington University
  • Gettysburg College
  • Hobart and William Smith College
  •  Indiana University--Bloomington (Kelley School of Business)
  • Johns Hopkins University (engineering)
  •  Lafayette College
  •  Lehigh College
  •  McGill University (Montreal, Canada, College of Science)
  •  Miami University-- Oxford (Miami of Ohio)
  •  Middlebury College
  •  New York University (dental school)
  •  Northeastern University (engineering and liberal arts)
  •  Ohio State University (business administration)
  • Queen's University (Ontario, Canada)
  •  Rollins College
  •  Seton Hall
  •  Skidmore College (business administration, liberal arts)
  • St. Joseph's University
  • St. Lawrence University (Momentum Scholar)
  • Syracuse University (engineering, liberal arts)
  • Trinity College
  • United World College, Montezuma, New Mexico (International Baccalaureate)
  • Union College
  •  University of Delaware
  •  University  of California, Santa Cruz
  •  University of Colorado, Boulder (engineering, business administration, liberal arts)
  •  University of Iowa (business administration)
  •  University of New England (dental school)
  •  University of New Hampshire
  •  University of Oregon
  •  University of Richmond
  •  University of Rhode Island
  •  University of Rochester
  •  University of San Diego
  •  University of Southern California (Marshall School of Business)
  •  University of Vermont
  •  Villanova University
  •  Wake Forest University
  •  Warren Wilson College

 


The Chronicle of Higher Education: Admissions and Student Aid, Washington, DC (April 27, 2007)

The Rise of the Essay Coach

"While applying to a master's degree in clinical psychology at Columbia University, the initial draft was to focus on the future, rather than the past. 'Margo helped me understand that you can't walk away from your experiences and who you are.' Ms. Bartsch starts out by getting her clients to talk about well-known brands like Kodak and Google. She wants to drive home the point that feelings about brands can be just as important as product quality. Then she relates those lessons to the application essay. Margo explains, 'In writing good stories about yourself, it's not about the four tires and the engine. It's about your experiences in life, and what you've learned from them. Admissions counselors want to hear how you feel.'" See full story at: http://chronicle.com/weekly/v53/i34/34b01101.htm


Daily Herald, Arlington Heights, IL (November 23, 2007)

Want to Get into a Top College?

"'If you're thinking your younger child has a year or two to get with the program, guess again,' says Margo Bartsch, a Glenbrook South High School graduate and now an essay coach (living in Vermont) with a master's degree in journalism from Northwestern University, has a word of advice for students: Start thinking about getting into college during your sophomore year. 'Junior year is almost too late,' she says. 'By the time they get to crunch time for applications, it'll be much easier. It's a pretty big investment, where you should think of it more than two or three months ahead of time.'" See full story at: http://www.dailyherald.com/story/?id=82867.

 

Shelburne News, Shelburne, VT (March 13, 2014)

The Citizen--Charlotte--Hinesburg, VT (March 6, 2014)

College Road Trips:  Three Buzz Phrases

With February Break behind us and spring forging ahead, this is the season for college road trips.  Families who have visited colleges are noticing three buzz phrases on how colleges define their overall campus learning experience:  academic rigor, community service, and practical experience.  These three elements are also essential for high school students to show how they will be a good fit with the college campus.  Haveing a well-rounded high school experience can translate into how a student will become engaged in their college community.

http://shelburnenews.com/?attachment_id=11277

http://thecitizenvt.com/?p=20121

Shelburne News, Shelburne, VT (Janaury 15, 2014)

The Citizen--Charlotte--Hinesburg, VT (January 15, 2014)

Pitching the Big Ideas

This is my tenth year of teaching at Champlain College, where there is the popular "Elevator Pitch" contest.  Students must give a 90-second "pitch" to an executive, known as "The Suit," as if they are riding together in a fictional elevator.  This contest simulates an interview in providing insight into the candidate.  How would your high school student respond to the quesiton, "What historical moment do you wish you had witnessed?" This is an actual college application quesiton that requires focus within a specific word count limit, similar to the elevator pitch reponse in a limited time frame.  Since creating College Essay Coach nine years ago, i have been working with students to develop this focused mindset with their writing.  By highlighting general themes in telling a story, the college applicant is able to respond to the question while sharing insights and motivations...."  See the full story at:

http://shelburnenews.com/?p=10248

http://thecitizenvt.com/?p=20121

Shelburne News, Shelburne, VT (April 10, 2013)

The Citizen--Charlotte--Hinesburg, VT (April 10, 2013)

Record Applicaitons, Limited Good Paying Jobs

April 1st is not only April Fools Day, but also when high school seniors receive their college acceptance letters.  Once again there were record-breaking numbers of applicaitons with increased rejections for the limited amount of spaces.  Also, the U.S. Labor Department reported that college graduates earn more than those without a college degree, but in 2012, there were nearly 300,000 college graduates working at minimum wage jobs.  This demographic represents nearly 20% of minimum wage earners.  How can high school students beat this trend?  Start planning early by sampling a range of rigorous high school classes and acadmeic experiences to become exposed to furture careers of interest.  Getting a running start will help direct the student to academic disciplines to make the most of his or her college experience...."  See the full story at:

http://shelburnenews.com/?p=5953

http://thecitizenvt.com/?p=10557

Shelburne News, Shelburne, VT (May 2012)

The Citizen-- Charlotte-Hinesburg, VT (May 2012)

The Charlotte News, Charlotte, VT (May 2012)

Record Applications... It's Never Too Early To Get Ready

"Last month, seniors received their college admissions letters and are deciding which college to attend in the fall.  Many were not admitted to their first choice.  My alma mater Northwestern University, where I received both my undergraduate and graduate degrees, reported its continued record-breaking trend:  more than 32,000 applications with only a 15% admissions rate.  These numbers reflect more than double the amount of applications from just five years ago and a decrease of acceptances from a nearly 30% admissions rate just three years agoI  In working with families these past eaight years, parents are alarmed at this statistic; yet, most choose to believe that their child will be one of the chosen few.  I prefer to look at this trend in its stark reality:  the vast majority of highly-qualified students are rejected from colleges they want to attend.   If you want your child to have a good chance of attending the college of their choice, you have to take active steps sooner rather than later to tilt the scale in your child's favor." See the full story at:

http://www.shelburnenews.com/news/article/current/2012/05/04/103358/record-college-applications...its-never-too-early-to-get-ready  

http://www.thecitizenvt.com/record-college-applications-its-never-too-early-to-get-ready/

http://www.thecharlottenews.org/pages/collegeapplicationsitsnevertooearlytogetready.html

Shelburne News, Shelburne, VT (December 2011)

Last week's Republican debate in Iowa did not get much press coverage on issues or solutions; rather, the buzz was on Mitt Romney's $10,000 bet to Rick Perry. Although Romney would have won the bet (Perry was inaccurate), it did not matter. Romney's choice of ideas (a bet), language (a BIG bet), and his tone (over-confidence) all painted a picture that he was disconnected from the average American. This is the power of words: college essays have this potential." See the full story at: 

http://www.shelburnenews.com/news/article/current/2011/12/15/102758/the-10000-bet-how-words-have-an-impact

Shelburne News, Shelburne, VT (March 2011)

Charlotte News, Charlotte, VT (March 2011)

College Road Trips: Four Buzzwords

"With February break behind us, and spring forging ahead, this is the season for college road trips. Families who have visited colleges have noticed four buzzwords that colleges are looking for: engagement, community service, global and rigor. Noticeably, athletics did not make the list. Thus, being well rounded is more important than ever." See the full story at:

http://www.shelburnenews.com/news/article/current/2011/03/16/101382/college-road-trips-four-buzzwords and at:

http://www.thecharlottenews.org/pages/collegeroadtripsfourbuzzwords.html

Rice Memorial High School News, Burlington, VT (March 30, 2009)

Father Bernie's Weekly Review

"It is always reassuring to receive good news about Rice alumni, especially recent alumni who are now in college.  Margo Bartsch, an adjunct professor of marketing and advertising at Champlain College, has this to say about Rice: 'In working with Rice students as a college essay coach to prepare them for the writing portions of standardized tests and the college application essays, I have seen how the values of Rice provide a compass in how a student respects authority, makes decisions, accepts accountability for their choices, and engages within their local environment.  Consistently, Rice students not only learn their academic lessons, but they have a greater sense of purpose beyond the walls of the school.' She further states, 'I have seen how Rice students rise above their peers . . . they share how the values of Rice trickle into their academics, activities, and social responsibility.  Community is not something extra; it is part of the overall Rice experience.  Community is the compass that guides them.'"  See full story at: http://ricehs.org/riceweb/vinconews/news_view.asp?ID=2094


Shelburne News, Shelburne, VT (2007, 2008)

High School Juniors, Get Your Pencil's Ready … SAT Writing Section Opens the Exam

"The writing section is the first part of the test, and can boost the student's confidence for the remainder of the test or get the student off on the wrong foot. College applications help fill in the blanks of what scores, rankings and GPA do not tell. Margo says, 'As both a marketing professional and as a writer, there are similarities in developing great ad campaigns and memorable essays, where people remember how you make them 'feel,' instead of what is literally 'said.'"

Shelburne News, Shelburne, VT (2008)

Connecting Athletics to the College Application Process

"Most parents think that sports success will be rewarded with a much-coveted scholarship. However, the reality is that most athletes need more than just a good sports resume to bring home the gold (or thick envelope).  The skills an athlete learns are valuable, but the lessons they teach have staying power beyond the score on the field.  The college application essays are a chance to incorporate how athletic experiences define the student and can influence their success in college.  Athletics is a way to share the athlete's personal story -- even beyond the coveted sports scholarship."

Northwestern University Luminaries, Evanston, IL (January 10, 2008).

"As admissions to top colleges become more competitive, students are looking for ways to stand above the crowd in the admissions process. NU alum Margo Bartsch founded a company called College Essay Coach, which helps prospective students develop their personal essays for college admissions. 'There are many similarities between marketing oneself and marketing a product. It's all about the emotions that the brand's story evokes.'"

See full story at: http://nuluminaries.blogspot.com/.

Shelburne News, Shelburne, VT (2008)

Charlotte News, Charlotte, VT (2008)

Three Trends in the College Application Process

"This past April 2008, there were record numbers of applications to colleges . . . and rejections.  Princeton University is in a lawsuit where an applicant was rejected even after having perfect SAT scores and achieving the highest scores on the SAT-II tests and AP exams.  Princeton responded that it admitted only half of its applicants with perfect SATs.  'We treat each applicant differently . . . and seek to enroll classes that are diverse by a wide variety of measures.'  Thus, the three trends that impact the college application process include: (1) increasing usage of the Common Application; (2) increasing the wait list of candidates; and (3) fewer schools requiring the SAT.  These trends show that the college application process has become more than a dreaded chore.  It is the only chance for the student's story to come to life."

Shelburne News, Shelburne, VT (2009)

How SAT and ACT Scores Influence the College Application Process

"There are noticeable similarities between athletics and academics: effort, commitment, sportsmanship, and, of course, the score.  The score represents how well the athlete or student performed individually and against the competition.  The SAT and ACT scores are the national comparison of students as to how they rank against their peers. Each college has specific admissions requirements to create a similar level of competition within the classroom."

Shelburne News, Shelburne, VT (2009)

Everyone Loves a Good Story

"This year's Kentucky Derby contains a lesson for all students applying to college.  And it is not that a little luck will take you a long way.  Rather, it's that we all remember the story behind the horses, even if we don't remember who placed second or third . . .  Although the other horses had the scores to qualify for the race, few captured our imagination.  Admittedly, we rally behind those who are most interesting.  Similarly, strong college applicants will have sparked an interest in the Admissions Committee.  College application essays ignite that spark by highlighting stories that are distinctive to them."

Shelburne News, Shelburne, VT and The Charlotte News, Charlotte VT (2011)

Standardized Test Scores Affecting College Admissions

"Today there is more student loan debt than household credit card debt.  This October, 2011 figure reports that this year more than $1 trillion will be owned by students, while their job prospects continue to diminish.  Science and technology professions continue to grow, but our students are not necessarily prepared for those industries....  Regardless of the student's academic interests, it is important to start early with the college application process to make imrovement on overall test scores.  The scores are a benchmark in evaluating the overall learning environment and in seeking out a range of schools that represent the studnet's capabililties and interests."

http://www.shelburnenews.com/news/article/current/2011/11/17/102624/standardized-test-scores-affect-college-applications

"I just wanted to let you know that I submitted my abroad application.  I'll let you know what happens. Thank you very much for all your help!"

Student, Pepperdine University, Malibu, CA

"Thanks for your patience, support, and encouragement that propelled our son to the place he is today in terms of writing and college apps!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Our daughter showed us the writing process for the essay and was so amazed by it.  I don't remember learning that for essays when I was in high school or college.  She said it really helped her and you too, Margo.   She's really enjoying working with you and is learning so much in the process.  We greatly appreciate all your work. Thanks!"

Parent, South Burlington High School, South Burlington, VT

"We really liked both of his essays.  They were his voice, which is definitely the most important piece.  I also think he is very proud of them, which is great to see.  Thank you!"

Parent, Rice Memorial High School, Burlington, VT

"Thank you for all of your help in the college process.  From SAT and ACT help to assistance writing my Common App and the college essays, you helped me incredibly.  I hope to tell you about all of my great experiences at McGill. Thanks!"

Student, Champlain Valley Union High School, Hinesburg, VT

"Thank you so much for your wishes upon graduating high school!  I am so appreciative for all of your help throughout this journey.  You are amazing at what you do, and I'm so lucky to have had the opportunity to work with you.  XOXO."

Student, Boston University, Boston, MA

"It is nice to know we will be working with you again with our second child. Working with you was essental in helping our oldest be admitted to Harvard. I feel like you are now part of our family.."

Parent, Rice Memorial High School, Burlington, VT

"I got into Boston College's Carroll School of Management as a transfer student!  I never gave up with trying to vie for this top school because you also beleived in me a lot.  I used the same essay technique you taught me when I applied as a freshman.  I still can't believe I got in! :)  This experience was just too surreal, and I'm glad I was able to work under your guidance!"

Student, Bentley University, Waltham, MA

"When I checked my original ACT scores for the April test they hadn't put the essay score up yet, so I just checked and guess what it was?! An 11 !!!  I'm SO happy!! Thanks Margo!!"

Student, Champlain Valley Union High School, Hinesburg, VT

"Thanks so much for an informative and inspirational overview yesterday.  I know that all of us were impacted by the wealth of information you shared.  This will make a difference in how we view this summer as well as the early steps we willbe taking to ensure that our kids are prepared.  Thanks for doing this.  It is obvious why you have been successful.  So glad that we discovered you this year!"

Parents, Seventh Grader and High School Freshman, Shelburne, VT

"(Her guidance counselor) asked for her to share her Comon App essay to have others read it to see how it SHOULD look.  Kudos to her and her awesome essay coach!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"You were correct.  He was accepted to Wake.  He got the folder yesterday.  He did very well.  I'll let you know where he decides to  go.  Nice running into you.  Thanks for all your support and pep talks.  Happy weekend!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"I am in Davidson, and they wrote that they loved my essays!  Thank you! "

Student, Burlington, VT

"Thank you so much for the excellent brainstorming and editing for our son-- your neutral guidance was surely more than his dad or I could have done!!   You can add dental school to your list of success stories. He committed to BU a few weeks ago and is so thriled that this longintense porcess is closed!"

Parent, St. Lawrence University, Shelburne, VT

"I recently received a letter from the United States Department of Education informing me that I am one of seven Vermont students to be recognized as a semi-finalist for the U.S. Presidential Scholarship! I am part of the 140 national students that were selected from 3,000 high school students.  Thank you for all your help with college application process and for working with me to finish the essays for the Presidential Scholarships!  It feels good to be done!"

Student, Home School, Burlington, VT

"Hey Margo! Middlebury has been such a blast, and I cannot thank you enought for helping me get in!!"

Student, Middlebury College, Charlotte, VT

"I think our planning meeting was fantastic, and as parents of a junior, we feel that we are at a good place to begin this process. We discused all the options with him as far as engaging experiences that will further enhance his applications, and he seems amenable. For me, the most daunting part of this is the organizations and narrowing down of schools, but I realize that you will keep us on track.  Thank you for your post meeting summary as well, it was very helpful in allowing us to see clearly what's ahead, and very useful to have links attached.  It's like you've done this before... just ten years of practice! Thank you!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Just submitted my last application!!!  Feels sooooo good!!!  Thanks you so much for all your help!  I will keep you posted with all the schools!!"

Student, Champlain Valley Union High School, Hinesburg, VT

"There is no way that we could have done this without you.  Helping our grandson gave him confidence as a writer to be wait-listed at Princeton for early decision. Thank you for all your help on the essays, the applicaitons, and the scholarship materials. We feel hopeful with his regular decision options. We are very glad that you are working with us. We hope to see you when we visit Burlington in the spring"

Grandparents, Home School/Burlington, VT, Morganton, NC

"Thank you SO very much for working with my son!!  Will keep you posted!   Fingers crossed for a good match!  Happy New Year to you al!!"

Parent, Berkshire School, Sheffield, MA

"You will be very pleased to know that I got into Harvard!  Thank you for helping me through this process!  I am glad that I got into the school and that all the extra "everythings" were worth it, such as the essay test prep, all the application essays, and interview practice.  I'm DONE!"

Student, Rice Memorial High School, Burlington, VT

Thanks to you, all three of my kids got into their first choice colleges: Bentley, Middlebury, and Endicott!  I let everyone know to work with you to make it happen!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Good news before Thanksgiving...  I just checked my application status and I got into Tulane!!!!!!! Now I can apply for the Honors Scholarship. Thanks!"

Student, The Holderness School, Plymouth, NH

"The transformation of her essay is great!  Most importantly, she likes how it came out.  You definitely got her on board with making it personal-- and the story reads really well.  We have a few more items to check off before we hit the Nov 1st deadline!  Will let youknow how it goes!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"(REFERRAL)   Hi, ...  Introducing ... Wonderful Margo!  My daughter is sending everything out tomorrow (two weeks early)! Scores are sent, applicaitons out, just a tweak or two on the activity listing and BAM! DONE!  Thank you SOOO much, Margo!  You're in good hands!"

Parent, Rice Memorial High School, Burlington, VT

"Thanks for ALL your help with both kids.  We couldn't have done it without your passion, dedication and knowledge of what you do !!!!  You are amazing!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"You are my second call after her grandparents.... we just checked her e-mail and received her first acceptance to Indiana University's Kelly School of Business!  Working with you these past years pulled it all together to hear within two weeks of submitting the application.  Thank you Margo.... We are all very excited!!"

Parent, Champlain Valley Union High School, Hinesburg VT

"Thank you for spearheading her many essay efforts for applications this summer.  She is entering this academic year with less stress than the average senior.   Your encouragement and interest have given her great confidence.   We'll keep you informed!"

Parent, Rice Memorial High School, Burlington, VT

"Thank you somuch for all your hel with the SAT and ACT essay prep this summer.   I'm sure/Iknow he'll benefit from all the work.  Ski season is approaching and without getting an earlystart, there would not be time. I'll be in touch to squeeze in a couple more sessions throughout the year.   This summer count us in for  working with you on all the essays.

Parent, Green Mountain Valley School, Waitsfield, VT

"Yes, it's been quite a ride.  Almost seems like a dream--  especially now w a happy outcome! USC will be an amazing opportunity, especially the Marshall School of Business! Thank u again Margo!!!!!"

Parent, Champlain Valley Union High School, Hinesburg VT

"I am absolutely thrilled about this opportunity, while receiving a full scholarship! I wanted to thank you for all your help and advice on my essays throughout the application process.  My interviewers commented on how much they enjoyed reading what I had to say!"

Future Student , United World College (International Baccallaureate), Montezuma, New Mexico

"Thank you, Margo.  I appreciate the very personal approach you take toward each client."

Parent, Champlain Valley Union High School, Hinesburg VT

"Several students who applied to top schools (MIT, Columbia, etc...) did not get in, having to settle for MUCH lower schools. Parents keep saying this was a hard year to get into the good schools-- "unless you worked with Margo!" "

Parent, Champlain Valley Union High School, Hinesburg, VT

"He was accepted to Boston University with a Presidential Scholarship of $20,000 each year.  His application clearly rose to the top with only 5% of applicants receiving this recognition!"

Parent, New York City, NY

"Good news that all his scores came up with this March SAT! Writing was up over 100 points.  Your teaching has been fantastic!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"(My son) was excited and pleased with all the componenets of his applicaiton!  His top collges were submitted on time earlier this evening (with no drama, stress, or grumbles!).  I was thrilled with your suggestion to create an academic-focused resume for the "Optional" special qualifications.  The comments from his instructors were extremely strong-- this inclusion was excellent, so concrete and convenient for readers of his application."

"All 3 campus visits went very smoothly.  He had a special appointment with administrators at each school and thus got to feel really good about his achievements and the process. He chose Drexel's film school!  (Mom) is excited about his decision and (Dad) felt this was the best program, so eveyone is feeling good about this big milestone.  All the extra brainstorming, resumes, and essays really paid off!!"

Parent, The Benjamin School, Palm Beach Gardens, FL

"It's been a long and tiring process, but I'm equally satisfied with our work output durinig this short week. My interview went well, actually better than expected.  I was able to show my ambition in my field, and the interview noted it and liked it.  Talking about all the essay questions and working with you helped with the interview: my most difficult experience, my strengths, and what I can add to the campus.The interview went quite smoothly, so I'm happy."

Student, St. Xavier School, Philippines

"I heard that this year you have 100% acceptance to Middlebury for early decision.  You can add (my son) to your list of five students accepted this year....unbelieveable!  And, the bonus is that Middlebury will allow him to play both sports.  He is THRILLED. Hey, you have to dream, and this guy makes his dreams come true!!  Not to worry about (my younger son)!  I'll need to sign him up for his college essays with you the summer of 2014!"

Parent, Green Mountain Valley School, Waitsfield, VT

"I wanted to let you know that a large envelope arrived in the mail yesterday from UMAss at Amherst.  As I handed it to (my son), he said, well, that is a good sign... and it was.  He has been accepted and he is thrilled. He is psyched and happy... and I had tears in my eyes when he opened the packet.  Thanks for all your help... we shall start the process again soon (with my next son)!" 

Parent, Champlain Valley Union High School, Hinesburg, VT

"Based-on this letter (attachment) I just received from Amherst, I no longer need to work on additional applications!  Thank you for steering us to ED (early decision).  I don't think I am going to sleep at all tonight!" 

Student, Dover, MA

"This year we're celebrating early with Middlebury!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"It is November 1st and we have officially sent all the applicaitons off, so it is out of our hands!  WHEW!  I will let you know as soon as we hear.  Thanks for all your help and support!  Your great information and guidance through standardized testing as well as essay coaching helped our family gain a much  better understanding of the climate of the college review process and how specific strengths fit into that.  It helped us look at colleges differently, make different decisions about what she wants from college, and be open to a variety of schools.  So, thank you, thank, you, thank you! "

Parent, Champlain Valley Union, High School, Hinesburg, VT

I'm so glad you worked with him early this summer to get all this together!    Right now he's just plugging the final pieces in..."

Parent, Champlain Valley Union High School, Hinesburg, VT

"We think it is truly very, very good.  It is really her langauge, and there is no sense of sort of a "canned" essay. It also ties together her interests with creativity, passion for learning, and compassion.I actually find it really touching and sweet.  I like the essay A LOT!!"

Parent, Cochester High School, Colchester, VT

"I have been telling people that the college application process is like doing your own taxes-- hire a professional and you'll get the biggest refund.  Hire Margo and you'll get your kid into a better college!  See u Sunday to finish the early essays!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"I did some practice yesterday for the ACTessays (sorry I did not send it to you) and it was either that or a miracle from God that allowed me to finish before time was called and feel good about the essay I wrote.  Thank you for your help-- I  am confident that I will see a 10 or above."

Student, Holderness School, Plymouth, NH

"We are so lucky to have you in our lives!  Thank you so much for all your help.  I (we) look forward to the year ahead. XOXO"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Great work so far in getting my son organized, motivated and inspired!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Working this summer on the essays is such a sigh of relief!  I am so impressed!  It's terrific!  Unique!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"He just came home from the SAT and said that he felt so confident on the essay, which set the tone for the rest of the exam.  There is no replacement for you!"

Parent, Rice High School, Burlington, VT

"And the winner is... Furman University!  I can't thank you enough for all you have done to make this process as stress free as possible."

Parent, South Burlington High School, South Burlington, VT

"I am e-mailing to tell you I GOT INTO WASHU!  So we don't have to meet after Christmas anymore. I just wanted to thank you so much for everything you did for me, I could not have done it without you!!  See you soon!"

Student, St. Paul's School, Concord, NH

"I just got my Colorado College acceptance letter in the mail!!! Best present I will get this year!  Thank you so much for working with me and enjoy the holidays!!"

Student, Champalin Valley Union High School, Hinesburg, VT

"Just letting you know that I was accepted to Bucknell ED-II, and I couldn't be happier with the results!Thanks for all your help!  You made everything easier for me!"

Student, Mt. Mansfield Union High School, Jericho, VT

"Thanks for the progress report... you never cease to impress me.  Your prompt feedback gives me a sense of where he is with the SAT-ACT essay preparation and what others are feeling about his work.  Thank you for your input on our college roadtrip plans. The schedule is pretty full for this trip, but I am thinking he should also visit some others schools down that way on our next round. Thankfully we are getting to this earlier than later!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Great mtg!  U r great at what u do!!"

Parent, Holderness School, Plymouth, NH

"Congratulations for the successes you are experiencing in your business!!!  Your track record is remarkable, and I hope we are able to add our daughter to your list!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Guess What?! I just got accepted to Wake ED!  With all those essays, I could not have done it without you!"

Student, Rice Memorial High School, Burlington, VT

"Thank you for all your help!  Your guidance evey step of the way was invaluable and your "It's yours to win" attitude kept us all on-track, upbeat, and positive!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"I read the essays, and I know it is my son."

Parent, Weston, MA

"You never told me how good it would feel to submit the earlies!"

Parent, Charlotte, VT

"Love the themes... it plays to his strengths!  We would be in trouble without you."

Parent, Buckingham, Browne & Nichols, Cambridge, MA

"Your writing process is a stroke of genius!  Your framing of his recent expriences and suggestions on how to mold them into a broader essay were great.  Introspection is not the hallmark of many 17 year olds.  Thank you for making him a better writer!"

Parent, Mt. Mansfield Union High School, Jericho, VT

"The math teacher already sent her recommendation-- the first one on the list!  What a sigh of relief to have completed all the essays this summer.  There is no way she could have worked on this during senior year with all the work she has.  Now, we're getting ready for the interview for Early Decision. Thanks!"

Parent, St. Paul's School, Concord, NH

"I am loving everything about Wake so far!  It is a wonderful place I can tell already, and I owe much gratitude to you for making my time here possible. I have never had so much work before in my life, but I know it is worth it. Thank you!"

Student, Wake Forest University, NC

"This really is more of a marketing challenge to fit all the pieces together in a memorable and compelling story. I know he will become a better writer by going through this process of theme and structure. Even his mock interview with you made him more confident and prepared on his campus tours."

Parent, Massachusetts Academy of Math and Sciences, Worcester, MA

"I wanted to let you know that I was accepted at Duke! I am going to visit the campus again on Blue Devil Days in April. Thanks for all your support."

Student, Rice High School, Burlington, VT


"Well, I got my letter back from Brown, and I'm IN!!! And, best of all, the stress in gone. Completely. Gone. Thank you for all the work you put into the essays with me. I really appreciate it. I'm into college!"

Student, Brookline High School, Brookline, MA

"I have good news . . . today I got into Wake Forest, even earlier than the ED notification date! Thank you so much!"

Student, Rice High School, Burlington, VT

"I continue to sing your praises around town!!

Parent, Westminster School, Simsbury, CT

"The deposit is in at UVM and he is THRILLED! We cannot thank you ENOUGH for helping him navigate these Class 5 rapids of the college application process."

Parent, Rice High School, Burlington, VT

"I did overnights at lots of colleges, but Middlebury took the lead. I was accepted yesterday ! !  Thank you for all your help, I honestly couldn't have done it without you! Keep up the good work."

Student, Champlain Valley Union High School, Hinesburg, VT

"Thank you SOOO much for being part of the test-prep process--  your assistance, knowledge and presence has undoubtedly pushed and inspired my son to move forward.  You have given credibility to my years of nagging :-)!  Last night he put all his ACT stuff on the dining table, #2 pencils, sharpener, calculator, etc.... including a granola, walnut, chocolate mix in a plastic bag labeled "Brain Food" with a sharpie.   Lights out at 9:30 to prepare for his big test day tomorrow."

Parent, Champlain Valley Union High School, Hinesburg, VT

"Wanted you to be the first to know that she sent her early decision application just minutes ago. It was very exciting; thank you for all of your help and patience! We are now looking forward to December 15."

Parent, Rice High School, Burlington, VT

"Wow, Mom! She really knows her stuff!"

Student, Rice High School, Burlington, VT

"You'll be the first for me to call . . . On my admissions letters, they handwrote 'Really enjoyed your essay!' I can't wait to go to Colgate.'"

Student, Madeira School, Mclean, VA

"Thanks so much. There is a reason you do what you do!!!! Amazing stuff there Margo!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"Thank you Margo! I do not know how I would handle this process without your help! Essays look great."

Parent, Rice High School, Burlington, VT

"My daughter came home from the SAT telling me that she never could have done well on the writing section without your help."

Parent, Rice High School, Burlington, VT

"Your college overview helped us plan how to best round out our daughter's activities in preparation for her junior year."

Parent, St. Paul's High School, Concord, NH

"What a great rally and a big feeling of relief to have it done."

PhD Candidate, McGill University, Montreal, Quebec, Canada

"Thank you so very much for your help and guidance in this process.  From a parental perspective, your services were invaluable.  We will keep you posted!!!  Fingers crossed . . ."

"He just got into Vanderbilt ED2 (Early Decision 2), and we are thrilled! Thank you for all your help -- it really made a difference!"

Parent, Friends Central High School, Wynnewood, PA

"Thanks so much for all your help! I know it was incredibly productive! We are so proud of him for getting this all done."

Parent, Rice High School, Burlington, VT

"Thank you for making the entire application process a wonderful experience!"

Parent, Mamaroneck High School, Larchmont, NY

"For early applications, he has received admits from all schools -- so far, no rejections or wait lists. The college counseling office is another story . . . what a disaster!  Thank goodness we were timely in working with you this summer and got a lot of his applications in way before the deadlines."

Parent, Northfield Mount Hermon School, Mount Hermon, MA

"You are great!  Thank you for all you did."

Parent, Champlain Valley Union High School, Hinesburg, VT

"What a big relief to have finished everything this summer. My friends are totally freaking!"

Student, Rice High School, Burlington, VT

"My time with you has really put a lot of my own talent and thoughts into a productive context.  I couldn't be more thankful."

Student, Vermont Commons School, South Burlington, VT

"I just wanted to let you know that I got accepted early to Bentley!  Thank you very much for everything."

Student, Champlain Valley Union High School, Hinesburg, VT

"Thanks!  I never would have gotten this all done on my own."

Student, Northfield Mount Hermon School, Mount Hermon, MA

"It was a pleasure to work with you again on this daunting college essay process.  You had a way of inspiring my second son to reveal much of himself and do his best.  It is a great relief for both of us to have completed the process."

Returning Parent, Champlain Valley Union High School, Hinesburg, VT


"Thank you for all the valuable guidance, anxiety-free direction and concrete solutions in working with you."

Parent, Dickinson College

"Thank you so much for all of your help and support in making my college process the smoothest!  I couldn't have done it without you!"

Student, St. Lawrence University


"Thanks for wearing a few different "hats" while coaching with the essays. You were an essay coach/therapist/teacher/business woman and mother, which make the perfect fit."

Parent, Skidmore College

"It was how everything pulled together that made the difference in being accepted to Boston College."

Parent, The Ethel Walker School, Simsbury, CT


"Thank you!! How wonderful to have worked with you—a great experience for all of us."

Parent, University of Vermont

"Thanks for your help, you saved me!"

Student, Rice High School, Burlington, VT

"Applying early decision to Middlebury was definitely the way to go."

Parent, Carrabassett Valley Academy, Carrabassett Valley, ME


"Thanks—most importantly, he got an 11 out of 12 on the [SAT] essay! Awesome!"

Parent, Champlain Valley Union High School, Hinesburg, VT

"I really appreciate your kindness. You have truly helped me throughout this college process."

Student, Champlain Valley Union High School, Hinesburg, VT

"You really came highly recommended, and now I know why."

Student, South Burlington High School, South Burlington, VT

"Words can not express how deep our gratitude is for all your great work! Not only did you help get him on track with the essays, but you inspired him by giving an insight into college life. Thank you!!"

Parent, Vermont Commons School, South Burlington, VT

"I know that the essays helped him through admissions. The competition is fierce and his SATs were so average. I wanted to be sure that the school knew he was serious. We are thrilled!"

Parent, Rice High School, Burlington, VT

"Thank you for working with the SAT essay. Your sessions were a tremendous help and gave him confidence during the writing piece. He could tell he was 'nailing it' and 'developing his points well.'"

Parent, St. Paul's High School, Concord, NH